Kellogg AdvertisementI’ve been pouring over a 1947 issue of the trade publication, Telephony, and found some advertisements that are too good not to share. The issue in question, dated September 27, 1947, is a special USITA 50th anniversary issue, USITA standing for, United States Independent Telephone Association. Many of the ads specifically address the 50th anniversary and/or the USITA annual convention, to be held on Oct. 14-15-16 at Chicago’s Stevens Hotel. Included in the magazine are ads from Western Electric, Leich, Stromberg-Carlson, and many other smaller suppliers, but since I’ve been following a Kellogg theme, I wanted to start by posting two full-page advertisements for that manufacturer. Kellogg celebrating their 50th anniversary right along with the USITA, and promoted that fact in these two ads. No doubt fueled by the hoopla of the anniversary and convention, Kellogg posted what must have been expensive advertisements, given the extensive use of color. The blue and gold scheme is striking, but unfortunately it doesn’t come across at all well in the scans. The gold just looses something in the translation.
Kellogg AdThe second advertisement (printed on the back of the first) highlights 50 years of landmark accomplishments, with nineteen in particular being featured. The USITA anniversary is also acknowledged. Both are beautifully rendered layouts but, as seen in the second ad, certain liberties were taken in regards to the styling of 1947 vehicles! I’ll be featuring other ads from this magazine, and others, over the next few weeks.