Princess Karen Wood and Rosalie ManziMarketing a product or service has often featured a mascot of some sort, something that can serve to etch the product into the public consciousness. Remember the oil company slogan and mascot from the ’60s, “Put a tiger in your tank”? That promotion by Esso (or Enco or Humble, depending on where you lived), with its cartoon-like tiger, was a huge success. I remember well the “tiger tails” that were given away with fill-ups, intended to be looped over the gas filler neck of customer’s cars. It seemed that every car on the road had one, and a surprising number of unfortunates actually put the tail inside their gas tank! But I digress. We’re here to talk about an entirely different promotion, the one that hailed the introduction of Bell’s Princess Phone. Read the rest of this entry »