When I first saw this I first thought it was a phone lamp conversion with a clock built into the dial. Upon further inspection I see that is was manufactured like that. Originally meant as a cigarette pack caddie.
I thought it was very interesting.
https://www.ebay.com/itm/262818836652
Looks like another case of something being unsure of what it wants to be when it grows up! (kinda like me actually...)
Just multi talented!
Not to be outdone, this one does something interesting with the mouthpiece.