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One of many W.E. ads from this period that promoted color phones.
Another color promo, this one from 1960. It also describes the structure of the Bell System companies.
Just a little good-natured stereotyping, circa 1960.
Also from 1960 is this promotion for wall extension phones.
Long-Distance is just the thing for those birthday greetings!
This tasteful, understated long distance ad pre-dates the "cute little girl" campaign.
Bell seems to have had a self-conscious need to explain their corporate structure, as it's the theme of numerous Western Electric ads.
This little girl was featured in a number of long distance ads beginning in 1960.
Another long distance ad with the cute little girl, this one from '63.
Here she is again.
Last one. I've got to be honest, she's starting to creep me out!
From 1961, this Bell Princess Phone ad is clearly targeted towards women.
Automatic Electric's less than elegant answer to the Princess phone was the Starlite, shown in this 1962 GTE ad.
Another from General Telephone. I sure like that Space-Maker!
The safety that comes with having the Bell System. From 1964.
The low cost of long-distance calling is the subject of this '64 advertisement.
1964. Bell experiments with catchy slogans, "It's the next best thing to being together".
A lot of stuff goes into a model 500!
From 1965, the slogan we remember, "It's the next best thing to being there".
This '65 ad is a friendly reminder that extension phones make great Christmas gifts.
Like the bony finger of death signaling the end of the rotary dial. From '65.
Touting the reliability of Western Electric phones. Why, they'll even call Walla Walla!
This advertisement, from 1966, promotes the durability of Western Electric phones and the tests they undergo.